Allies and sponsors
A limited number of ally places for the businesses that accompany a purchase: notaries, lenders, movers, appraisers and similar trades. They are not handed out first-come, first-served — they are assigned in a public auction and paid in cash.
The call
Ally seats are assigned in a public ascending auction: live bids are visible while the cycle is open and anyone can outbid them until it closes.
All times in Central Mexico time (GMT-6).
Mexico
Regular cycle · Visible across the whole siteCycle 2026-11 · closes on Oct 25, 2026, 11:59 PM
3 seats in total, no per-trade cap
Floor for this category: $2,000 MXN
The seat is published for the whole of the cycle's month, and only that month.
Trades in this category
- Notary public
- Mortgage lending
- Moving services
- Remodeling & construction
- Property appraisal
- Insurance
- Furniture & interior design
- Real estate legal services
- Property management
Bids in this cycle
The bidding board is published once the call gathers a minimum number of bids. Until then the seats, the floor and the closing date are published, which is everything you need in order to bid.
How a place is assigned
Seats and caps of the cycle
Each cycle publishes how many places exist, whether a single trade may hold more than one, and the floor for each. When a cycle does set a per-trade cap it is structural: once that trade is full it is labelled as full instead of taking bids that cannot win. When it sets none, places go by price alone.
Public ascending auction
Bidding starts above a published floor, with a minimum increment. Bids are visible while the cycle is open: who bid, in which trade, how much, and when.
Money only
A place is paid in pesos. Payment in kind or exchanges of exposure are not accepted, and the final price of every place is published when the cycle closes.
What a place includes
Public profile
A business profile in the ally directory, with its logo and description.
Link to your site
An outbound link from that profile to the business website.
Newsletter mention
A mention in the newsletter for the period. It is fulfilled issue by issue and recorded with its evidence; it is not an automated insertion.
Social mention
A post on the brand social accounts within the period, also fulfilled and recorded one by one.
The full rules, in writing
The Ally Call Terms are the document that governs the programme: seats, floor, increment, closing, payment, default and withdrawal. They are published before any cycle opens, on purpose.
Interested in a place?
Register your bid on the form. There is no waiting list: the open cycle, the seats left and the floor are published on the call page. Each month the auction opens on the 1st and closes on the 25th of the previous month, and the seat runs for the whole of the following month.