Allies and sponsors
A limited number of ally places for the businesses that accompany a purchase: notaries, lenders, movers, appraisers and similar trades. They are not handed out first-come, first-served — they are assigned in a public auction and paid in cash.
The call
Ally seats are assigned in a public ascending auction: live bids are visible while the cycle is open and anyone can outbid them until it closes.
All times in Central Mexico time (GMT-6).
Founding Ally
Founding Allies · Visible across the whole siteCycle 2026-Q3 · closes on Aug 31, 2026, 11:59 PM
3 seats in total, at most 1 per trade
Floor for this category: $5,000
Trades in this category
- Notary public
- Mortgage lending
- Moving services
- Remodeling & construction
- Property appraisal
- Insurance
- Furniture & interior design
- Real estate legal services
- Property management
Bids in this cycle
The bidding board is published once the call gathers a minimum number of bids. Until then the seats, the floor and the closing date are published, which is everything you need in order to bid.
How a place is assigned
Seats per trade
Each cycle sets how many places exist and how many a single trade may hold. The cap is structural: once a trade is full it is labelled as full instead of taking bids that cannot win.
Public ascending auction
Bidding starts above a published floor, with a minimum increment. Bids are visible while the cycle is open: who bid, in which trade, how much, and when.
Money only
A place is paid in pesos. Payment in kind or exchanges of exposure are not accepted, and the final price of every place is published when the cycle closes.
What a place includes
Public profile
A business profile in the ally directory, with its logo and description.
Link to your site
An outbound link from that profile to the business website.
Newsletter mention
A mention in the newsletter for the period. It is fulfilled issue by issue and recorded with its evidence; it is not an automated insertion.
Social mention
A post on the brand social accounts within the period, also fulfilled and recorded one by one.
The full rules, in writing
The Ally Call Terms are the document that governs the programme: seats, floor, increment, closing, payment, default and withdrawal. They are published before any cycle opens, on purpose.
Interested in a place?
Register your bid on the form. There is no waiting list: the open cycle, the seats left per trade and the floor are published on the call page.